Customer service where the human has the final say.
Nemma is a helpdesk for Danish Shopify web shops. The AI takes the repetitive work: it reads, looks things up and writes drafts. You decide what gets sent.
The same emails, again and again
It is not the answers that are hard. It is the volume.
Danish web shops get the same enquiries again and again: Where is my order? Can you cancel? I wrote the wrong address. The answers are short, but each of them needs a lookup in Shopify, and they eat the time that should go into the shop itself.
Nemma is built for exactly that work. It reads the message, looks up the order, carries out the action if you have approved it, and writes the reply. That way you spend your time on the cases that need a human.
But an AI that is allowed to touch customers' orders has to be trustworthy. That is why Nemma is built so that you decide how much it may do, and so that the most important safeguards do not depend on the AI behaving itself.
Four principles
The human has the final say
Every category starts on Draft. Nemma proposes, you send. You switch on Auto-send yourself, one category at a time, when the numbers show it is safe - and refunds always need a human's yes.
Security in the code
The most important rules, such as order data only being handed to the sender's own email, live in the code and not just in an instruction to the AI. An instruction can be talked round. Code cannot.
Honest numbers
Nemma shows how much you edit the drafts, so you can see when it is safe. If a figure is an estimate, it says so, like Time saved in Insights. And we only write about what Nemma can do today.
Your data is yours
Your customers' emails are not used to train AI models, and data is stored in the EU. If you leave Nemma, you can have it handed over.
What Nemma is, and what it is not
This is Nemma
- A helpdesk for Shopify web shops, where customer emails arrive in the same Inbox
- Draft replies, lookups in your shop and actions on orders that you approve
- Control per category: Manual, Draft or Auto-send
- An interface in Danish or English, and replies in the customer's own language
This is not Nemma
- No chat on your website and no phone
- Not for web shop platforms other than Shopify
- Not a replacement for you: you always approve refunds and exchanges yourself
- Not a service that trains AI on your customers' emails
A few well-known providers
And a public list of who processes your customers' data.
Nemma uses AI models from Anthropic to sort messages and write drafts. Data is in a database in the EU, and Nemma is hosted in the EU. Email goes via Resend and payment via Stripe.
All providers that process your customers' data are on a public list, and we give at least 30 days' notice before adding or replacing one of them.
Who is behind it
The details are also at the bottom of every page.
- Company
- VIMESO.marketing v/ Lasse Berg Svenningsen
- CVR
- 35124225
- Address
- Merkurvej 4, 4200 Slagelse
- info@nemma.dk
See how it works
From setup to everyday use, in the Academy.
Try Nemma for 5 days
Connect Shopify and your support email and see the first drafts. The trial has up to 50 AI replies. A card is required at signup, but you are not charged until the 5 days are over.
Try free for 5 days