Nemma and Gorgias, side by side
Here are the differences between Nemma and Gorgias as they stand on 15 October 2026. Everything about Gorgias is taken from official pages at Gorgias, and every piece of information has a source you can click.
All sources were read on 15 October 2026. Prices and terms change, so always check the provider's own page before you decide. We have not added the prices together into one total. Gorgias charges per ticket and per automated interaction, Nemma per sent AI reply, and those units are not the same. Calculate with your own ticket volume.
Nemma's terms of service and data processing agreement are drafts that a lawyer has not yet reviewed. What we write about our own terms here therefore applies according to the draft.
Price and billing
Prices are in US$, as Gorgias shows them. We have not converted them to kroner.
Pricing model
A fixed price per month in US dollars, excl. tax, with a number of AI replies included. Extra AI replies cost a fixed unit price. There is no price per user and no separate AI add-on.
An AI reply only counts once it has been sent to the customer. Drafts you do not send, drafts you ask for again and rejected drafts cost nothing, and a conversation with several sent replies counts several times (terms clause 7.1). Terms of service →
Gorgias prices per ticket, not per agent. A ticket counts when at least one message is sent from the helpdesk, by an agent, a rule or AI Agent.[G1, G3]
AI Agent is an opt-in on top of the helpdesk, and the pricing page says you only pay when it resolves a conversation. This is billed per automated interaction: a request that AI Agent or another automation resolves entirely without an agent.[G1, G3]
Plans and prices
Startup $29, Growth $119 and Pro $299 per month excl. tax, with 100, 500 and 1,500 AI replies included respectively. Extra AI replies cost $0.29, $0.22 and $0.18 respectively. See the prices →
The helpdesk costs US$10 per month on Starter (monthly billing only, 50 tickets). Basic costs US$60 monthly or US$50 per month on annual billing (300 tickets), Pro US$360 or US$300 (2,000 tickets) and Advanced US$900 or US$750 (5,000 tickets).[G1, G2]
An extra ticket costs US$0.40 on Starter, US$40 per 100 on Basic and US$36 per 100 on Pro and Advanced. All amounts are invoiced in USD. Enterprise is a separate plan via sales.[G1, G2]
What AI costs extra
Drafts and lookups in Shopify are included in all plans. AI replies beyond the plan's number cost a fixed unit price per reply. There is no separate AI add-on.
AI Agent costs a package price per month with automated interactions included: Starter US$30 (30), Basic US$30 monthly or US$27 annually (30), Pro US$190 or US$171 (190) and Advanced US$530 or US$477 (530).[G1]
Total price for helpdesk and AI Agent per month (monthly or annual billing): Starter US$40, Basic US$90 or US$77, Pro US$550 or US$471 and Advanced US$1,430 or US$1,227.[G1]
Each automated interaction beyond the package costs US$0.90 on annual and US$1.00 on monthly billing according to the pricing page's FAQ. The table on the same page instead shows US$1.00 on Starter, US$0.90 on Basic and Pro and US$0.85 on Advanced.[G1]
If AI Agent resolves a request without a human, both the ticket fee and the automation fee are paid. If it is handed over to a human, or the customer talks to an agent within 72 hours, only the ticket fee is paid.[G1, G3]
AI replies and control
AI that replies without a human
Every category has three modes: Manual, Draft and Auto-send. All start on Draft: Nemma writes, a human reads, edits and sends. Auto-send can only be chosen once the category's skill has been filled in. Manual, Draft and Auto-send →
Auto-send never sends when there are several questions in the same email, escalation, low confidence in the categorisation, an angry customer, a sender who could not be confirmed, an action that requires approval or an order a human has confirmed. Then the reply becomes a draft. One click pauses all automation.
AI Agent requires a connected Shopify shop and replies and carries out actions without a human. It hands over to a human on low confidence, sensitive topics and angry customers.[G1, G4, G5, G8]
The shop can define topics that are never answered and topics that are always handed over, and can see and rate AI Agent's replies per ticket.[G4, G5]
Testing before launch
Test on case runs Nemma on one of the most recent cases in a category without sending, saving or carrying out anything. You only see the draft and the proposals as text. Skill history and test →
Playground tests replies without reaching customers or counting towards usage. Actions are switched off in tests by default.[G7]
Telling the customer about AI
Under every AI reply on email there is a short line in the customer's language saying the reply was prepared with the help of an AI assistant. It cannot be switched off (terms clause 6.7). Terms of service →
The shop chooses whether to disclose the use of AI to the customer: in email via the signature, in chat with the text Automated under the message.[G6]
Shopify
Looking up orders
Order data is only handed over when the order's email is the same as the sender's. The rule is enforced in the code and not only in the instruction to the AI. If the customer writes from a different address, a human can confirm the order in that one case, but then the reply is never sent automatically. When the AI cannot find the order →
Actions from the case
Nemma can propose cancelling an order or changing the delivery address (only if the order has not shipped, and an address change always requires an email match), propose a refund and swap an item for a cheaper one, where the price difference is refunded. On Draft an action is only carried out when a human sends. Order actions →
From the sidebar an agent can create a new order, duplicate an order, make draft orders, edit an order, cancel, refund and edit the delivery address.[G8, G9]
The Basic, Lead and Admin roles may carry out third-party actions on tickets, for example Shopify refunds and cancellations. Observer and Lite may not.[G9, G11]
Actions the AI carries out itself
The AI never carries out a refund on its own initiative. Only the owner or a member with permission for money can refund or cancel, the amount is limited to the net amount paid, and a lock prevents double refunds. Team and permissions →
AI Agent can carry out optional actions that the shop switches on and sets conditions for: cancelling an unshipped order (restocks and refunds the full amount paid), changing the delivery address after the customer's confirmation, removing an item, swapping one item for another, resending an order for free and writing an order note.[G4, G10]
In an exchange the difference is refunded if the new item is cheaper. If it is more expensive, the case is handed over to a human.[G10]
Setup
You create a small app in your own Shopify yourself and paste two keys into Nemma. It takes 3-4 minutes according to our Academy. Nemma keeps the access renewed itself afterwards. Connect Shopify →
The Gorgias app is installed in Shopify. The owner or an admin connects, and you must be an owner or administrator in Shopify. Several shops can be connected, and Gorgias imports customer profiles and order history in the background. A connected Shopify is a requirement for using AI Agent.[G8]
Languages
Danish
The interface, Academy and legal documents are available in Danish and English (the Danish legal documents are the binding ones). Nemma replies to the customer in the customer's own language: you read and reply in your own language, and Nemma translates between you and the customer.
Danish is on the list of the 11 languages the chat widget and help centre support. Gorgias can detect up to 54 languages in tickets, and Danish is included.[G14, G15, G16]
According to the help centre, AI Agent supports over 80 languages and by default replies in the language the customer writes in. The language can also be locked.[G4]
Data and AI processing
Where data is stored
Storage (Supabase) and hosting (Vercel) are in the EU for all customers. Email (Resend) and AI (Anthropic) process in the USA on the basis of the EU's standard contractual clauses, so not everything is processed in the EU. Sub-processors →
Gorgias hosts on Google Cloud Platform in the USA, the EU and Australia. The server nearest the shop is assigned, and if the shop is in the EU, the server is in the EU.[G1, G5, G6, G18]
The sub-processor list (revised 30 March 2026) includes Cloudflare, Segment, Confluent and OpenAI in the USA, among others, as well as group companies in France, Canada, Australia, the Netherlands and Serbia. The data processing agreement is based on the EU's standard contractual clauses for transfers outside the EEA.[G18, G19]
AI and training
Under our terms (clause 10.5) and the data processing agreement, customer data is not used to train AI models. Anthropic, which provides the AI model, is set up without data retention for training purposes. Data processing agreement →
The terms (clause 4.2) give Gorgias the right to use information collected in the service, including customer data, feedback and output, to build and improve its internal machine learning and AI models. Gorgias does not use customer data to train third-party providers' models, and third-party providers work with zero data retention.[G17]
The security FAQ for AI Agent says that AI Agent learns from other brands' interactions, with safeguards against leakage, and that data is deleted after the request has been answered.[G6]
AI Agent uses several language model providers, including OpenAI and Anthropic, as well as its own fine-tuned models.[G6]
Trial, commitment and cancellation
Trial
5-day trial with up to 50 AI replies. A card is required at signup, but you are not charged until the 5 days have passed.
Commitment and cancellation
Under our terms (clause 12.2) the agreement can be terminated by either party with 1 month's notice to the end of a subscription period. Subscriptions are invoiced monthly in advance, and prepaid fees are not refunded on termination (clause 12.4). Terms of service →
Starter can only be paid monthly. Basic, Pro and Advanced can be paid monthly or annually, and an annual plan is invoiced up front for 12 months.[G1]
The pricing page says you can cancel at any time on monthly billing, and the FAQ says you cancel in the settings under Billing.[G1]
The terms (last revised 30 March 2026) renew subscriptions automatically for a period of the same length. Cancellation requires written notice at least 30 days before the end of the period, whether the subscription is monthly or annual. You cannot downgrade in the middle of a period, price increases are notified at least 60 days ahead, and fees cannot be cancelled or refunded.[G17]
After cancellation
When the agreement ends, your access is closed. Within 30 days you can ask for your data to be handed over in a structured format, and after that it is deleted (terms clause 13). Terms of service →
Move your history
Import from other systems
Self-service import of cases and messages from Zendesk and Gorgias as a read-only archive. Imported cases never start the AI and never trigger email. Macros, rules, labels and custom fields are not moved. Import history from Zendesk and Gorgias →
Built-in import of Zendesk data (tickets, macros, users, tags and fields) on all helpdesk plans, for admins only. At most two years of the most recent data is imported, deleted and empty tickets are not imported, and only open and closed status is kept.[G20]
When Gorgias fits better
Gorgias is stronger than Nemma in several respects. If you need any of the below, Gorgias is the right choice, and you should not switch for our sake.
More order actions from the case
Gorgias is built for Shopify shops. From the case an agent can create and duplicate orders, make draft orders, edit orders (also shipped ones, with certain limitations), send discount codes and write order notes, and AI Agent can swap and remove items and resend an order for free.[G8, G9, G10]
Nemma can propose cancelling an order, changing the delivery address, refunding and swapping an item for a cheaper one. Order actions →
Selling before the purchase and revenue
More channels where the AI can reply
Help when the email does not match the order
Gorgias states that in certain cases AI Agent can help even if the customer's email does not match the order, by checking several identifiers: order number, postcode and phone. On SMS the customer can verify themselves with a one-time code, after which AI Agent can cancel orders and change addresses.[G12, G13]
With Nemma that requires a human to confirm the order in the case, and then the reply is never sent automatically. When the AI cannot find the order →
More systems and apps
Certifications and security features
Export of cases
CSV export of cases from a view on all helpdesk plans, up to 1 million cases per export. The view export contains metadata and links, not message text.[G21]
There is no self-service export of cases and messages. Under Insights you can download a CSV with the category figures, and under our terms (clause 13.2) you can within 30 days after termination ask to have your data handed over in a structured format. Terms of service →
Built-in import from Zendesk
Import of Zendesk data, including macros, users, tags and fields, on all helpdesk plans.[G20]
Nemma imports cases, messages and attachments as a read-only archive, but not macros, rules, labels or custom fields. Import history from Zendesk and Gorgias →
Trial without payment details
7-day trial, where the pricing page says payment details are not required.[G1]
Nemma's trial requires a card at signup, even though no money is taken until after 5 days.
Lower entry price for a pure helpdesk
Starter costs US$10 per month for 50 tickets.[G1]
Nemma's lowest plan is Startup at $29 per month excl. tax, with 100 AI replies included. AI replies are included in the price on all plans.
When Nemma may fit better
It does not suit everyone. If you recognise yourself in several of the points, Nemma is a good place to start.
- You run a Danish Shopify shop, and email is the channel most customers write on.
- You want to read and edit a draft before anything is sent, and decide yourself, category by category, when Nemma may reply entirely on its own.
- You want a fixed price in kroner where the AI replies are included, and no price per user.
- You want an interface and Academy in Danish or English, and terms written in Danish.
Where the sources disagree
Where the provider's own pages say different things, we show both statements and do not choose between them.
Price per automated interaction
The pricing page's FAQ says US$0.90 on annual and US$1.00 on monthly billing. The comparison table on the same page shows US$1.00, US$0.90, US$0.90 and US$0.85 for the four plans. We have not chosen between the figures.[G1]
Cancellation
The pricing page says you can cancel at any time on monthly billing. The terms require at least 30 days' written notice before the end of the period, also for monthly subscriptions.[G1, G17]
Trial and payment details
The pricing page says payment details are not required in the trial. The terms say payment is taken automatically the day after the last trial day. The pages do not explain how the two fit together.[G1, G2, G17]
Training on data
The terms give Gorgias the right to use customer data for internal models, but not for third parties' models. AI Agent's FAQ says that AI Agent learns from other brands' interactions. The two statements do not necessarily describe the same thing, so we report them without interpretation.[G6, G17]
How you can check us
All pages were read on 15 October 2026. Here is every source the page uses, with address and the page's own date, if it states one.
- G1Pricing page with FAQhttps://www.gorgias.com/pricingRead 15 October 2026. English (USA), prices in US$
- G2
- G3Documentation: how you are billedhttps://docs.gorgias.com/en-US/how-youre-billed-for-using-gorgias-199385Read 15 October 2026. The page says: updated a month ago
- G4Documentation: about AI Agenthttps://docs.gorgias.com/en-US/ai-agent-explained-497772Read 15 October 2026. The page says: updated a month ago
- G5Documentation: how AI Agent workshttps://docs.gorgias.com/en-US/how-gorgiass-ai-agent-works-1997817Read 15 October 2026. The page says: updated 4 months ago
- G6Documentation: security and privacy FAQ for AI Agenthttps://docs.gorgias.com/en-US/security-and-privacy-faq-for-gorgias-ai-agent-1997987Read 15 October 2026. The page says: updated 8 months ago
- G7Documentation: setting up and launching AI Agenthttps://docs.gorgias.com/en-US/set-up-and-go-live-with-ai-agent-500219Read 15 October 2026. The page says: updated a month ago
- G8Documentation: connect Shopifyhttps://docs.gorgias.com/en-US/connect-shopify-to-gorgias-81814Read 15 October 2026. The page says: updated 6 days ago
- G9Documentation: Shopify actionshttps://docs.gorgias.com/en-US/shopify-actions-461552Read 15 October 2026. The page says: updated 6 days ago
- G10Documentation: AI Agent actions on Shopify ordershttps://docs.gorgias.com/en-US/ai-agent-actions-make-changes-to-shopify-orders-757792Read 15 October 2026. The page says: updated 3 months ago
- G11Documentation: user permissionshttps://docs.gorgias.com/en-US/user-permissions-196938Read 15 October 2026. The page says: updated 7 days ago
- G12Product update: AI Agent and the wrong email on order statushttps://updates.gorgias.com/publications/ai-agent-can-now-answer-wismo-tickets-when-shoppers-use-the-wrong-emailRead 15 October 2026. Changed 4 November 2025
- G13Product update: AI Agent can take action on SMShttps://updates.gorgias.com/publications/ai-agent-can-now-take-action-on-sms-not-just-answer-questionsRead 15 October 2026. Changed 8 September 2026
- G14Documentation: languages Gorgias can detecthttps://docs.gorgias.com/en-US/languages-gorgias-can-detect-81768Read 15 October 2026. The page says: updated 7 months ago
- G15Documentation: help centre preferenceshttps://docs.gorgias.com/en-US/customize-help-center-preferences-225604Read 15 October 2026. The page says: updated 8 months ago
- G16Product update: multi-language chathttps://updates.gorgias.com/publications/say-hello-to-gorgias-multi-language-chatRead 15 October 2026. Changed 6 November 2023 (older; only used for chat languages)
- G17Terms of service (Master Services Agreement)https://www.gorgias.com/legal/terms-of-serviceRead 15 October 2026. Last revised 30 March 2026
- G18List of sub-processorshttps://www.gorgias.com/legal/list-of-data-subprocessorsRead 15 October 2026. Last revised 30 March 2026
- G19Data processing agreementhttps://www.gorgias.com/legal/data-processing-agreementRead 15 October 2026. Last revised 30 March 2026
- G20Documentation: importing Zendesk datahttps://docs.gorgias.com/en-US/import-zendesk-data-into-gorgias-214412Read 15 October 2026. The page says: updated 8 months ago
- G21Documentation: exporting ticketshttps://docs.gorgias.com/en-US/export-tickets-from-gorgias-404844Read 15 October 2026. The page says: updated 3 months ago
- G22
Gorgias is a trademark belonging to its owner, and Nemma has no affiliation with Gorgias. Prices and terms may have changed since we read them. If you spot a mistake, write to info@nemma.dk and we will correct it.
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