Nemma and Zendesk, side by side
Here are the differences between Nemma and Zendesk as they stand on 15 October 2026. Everything about Zendesk is taken from official pages at Zendesk, and every piece of information has a source you can click.
All sources were read on 15 October 2026. Prices and terms change, so always check the provider's own page before you decide. We have not added the prices together into one total. Zendesk charges per agent and per automated resolution, Nemma per sent AI reply, and those units are not the same. Calculate with your own number of agents and your own volume.
Nemma's terms of service and data processing agreement are drafts that a lawyer has not yet reviewed. What we write about our own terms here therefore applies according to the draft.
Price and billing
Prices are in US$, as Zendesk shows them. We have not converted them to kroner.
Pricing model
A fixed price per month in US dollars, excl. tax, with a number of AI replies included. Extra AI replies cost a fixed unit price. There is no price per user and no separate AI add-on.
An AI reply only counts once it has been sent to the customer. Drafts you do not send, drafts you ask for again and rejected drafts cost nothing, and a conversation with several sent replies counts several times (terms clause 7.1). Terms of service →
Plans and prices
Startup $29, Growth $119 and Pro $299 per month excl. tax, with 100, 500 and 1,500 AI replies included respectively. Extra AI replies cost $0.29, $0.22 and $0.18 respectively. See the prices →
Support Team US$19, Suite Team US$55 and Suite Professional US$115 per agent per month on annual billing. On monthly billing the price is US$25, US$69 and US$149.[Z1, Z2]
Prices are in US$ on both the American and the Danish pricing page. Zendesk states that they support USD, EUR, GBP and BRL. The Enterprise plan requires contacting sales.[Z1, Z2]
What AI costs extra
Drafts and lookups in Shopify are included in all plans. AI replies beyond the plan's number cost a fixed unit price per reply. There is no separate AI add-on.
5 automated resolutions per agent per month are included on Support Team and Suite Team and 10 on Suite Professional. Beyond that a resolution costs US$1.50 with prepaid volume (American pricing page) or US$2.00 pay-as-you-go. The Danish path shows £1.30 instead of US$1.50.[Z1, Z2]
Copilot is an add-on at US$50 per agent per month (only the annual price is stated). Suggested first replies in a case require Copilot.[Z1, Z2, Z11, Z12]
AI replies and control
Drafts, a human approves
Every category has three modes: Manual, Draft and Auto-send. All start on Draft: Nemma writes, a human reads, edits and sends. Auto-send can only be chosen once the category's skill has been filled in. Manual, Draft and Auto-send →
Suggested first replies propose the first reply in a case based on macros and help centre articles. The agent can send it unchanged, edit it or reject it. This applies to the first reply only.[Z11, Z12]
Auto assist proposes replies, instructions and actions following procedures written by an admin. The agent approves, and the system carries it out. Both require the Copilot add-on.[Z8, Z11]
AI that replies without a human
Auto-send never sends when there are several questions in the same email, escalation, low confidence in the categorisation, an angry customer, a sender who could not be confirmed, an action that requires approval or an order a human has confirmed. Then the reply becomes a draft. One click pauses all automation.
Telling the customer about AI
Under every AI reply on email there is a short line in the customer's language saying the reply was prepared with the help of an AI assistant. It cannot be switched off (terms clause 6.7). Terms of service →
AI agents are identified to the end customer in Zendesk's messaging interface.[Z20]
Shopify
Looking up orders
Order data is only handed over when the order's email is the same as the sender's. The rule is enforced in the code and not only in the instruction to the AI. If the customer writes from a different address, a human can confirm the order in that one case, but then the reply is never sent automatically. When the AI cannot find the order →
Actions on orders
Nemma can propose cancelling an order or changing the delivery address (only if the order has not shipped, and an address change always requires an email match), propose a refund and swap an item for a cheaper one, where the price difference is refunded. On Draft an action is only carried out when a human sends. Order actions →
An agent can refund an order, in full or in part, and cancel an order that has not shipped, from the Support app's sidebar when an admin has switched it on.[Z5, Z6]
Auto assist can propose lookups, cancelling the whole order with a refund and refunding selected items. The agent approves the proposal, and the system carries it out. Action flows have steps for cancelling an order and creating a refund.[Z7, Z8, Z9]
Money and approval
The AI never carries out a refund on its own initiative. Only the owner or a member with permission for money can refund or cancel, the amount is limited to the net amount paid, and a lock prevents double refunds. Team and permissions →
Zendesk's help centre recommends that actions that only read are pre-approved, and that actions that write, such as a refund, are approved by an agent.[Z8]
Setup
You create a small app in your own Shopify yourself and paste two keys into Nemma. It takes 3-4 minutes according to our Academy. Nemma keeps the access renewed itself afterwards. Connect Shopify →
Languages
Danish
The interface, Academy and legal documents are available in Danish and English (the Danish legal documents are the binding ones). Nemma replies to the customer in the customer's own language: you read and reply in your own language, and Nemma translates between you and the customer.
Data and AI processing
Where data is stored
Storage (Supabase) and hosting (Vercel) are in the EU for all customers. Email (Resend) and AI (Anthropic) process in the USA on the basis of the EU's standard contractual clauses, so not everything is processed in the EU. Sub-processors →
Zendesk can host the account's data in the USA, the EEA, the United Kingdom, Japan or Australia, but choosing a region requires the Data Center Location add-on. EEA data is hosted in the AWS regions Ireland and Frankfurt.[Z17, Z18]
Without the add-on, Zendesk can move the account's data between regions without notice. Zendesk also states that data may be processed by group companies and subcontractors in other countries, and that Marketplace apps are outside Data Center Location.[Z17, Z18]
AI and training
Under our terms (clause 10.5) and the data processing agreement, customer data is not used to train AI models. Anthropic, which provides the AI model, is set up without data retention for training purposes. Data processing agreement →
Zendesk uses third-party language models. The help centre states that they are not trained on Zendesk data.[Z19]
Zendesk's own models may be trained on customer data to the extent the customer instructs it. Customer data is never used to train third-party language models.[Z20]
The customer owns their data, including AI input and AI output, and the providers of the language models may not use it for anything other than delivering and securing the AI services.[Z33]
Trial, commitment and cancellation
Trial
5-day trial with up to 50 AI replies. A card is required at signup, but you are not charged until the 5 days have passed.
Commitment and cancellation
Under our terms (clause 12.2) the agreement can be terminated by either party with 1 month's notice to the end of a subscription period. Subscriptions are invoiced monthly in advance, and prepaid fees are not refunded on termination (clause 12.4). Terms of service →
Subscriptions can be monthly, annual or multi-year. Monthly billing is more flexible and typically more expensive per month.[Z2]
Under the customer terms (for new customers from 1 August 2025) the subscription renews automatically unless at least 30 days' written notice is given. The plan and number of agents cannot be reduced during a subscription period, and fees cannot be cancelled or refunded.[Z22]
Only the account owner can cancel themselves, in Admin Center. The cancellation takes effect at the end of the current billing period.[Z23, Z34]
After cancellation
When the agreement ends, your access is closed. Within 30 days you can ask for your data to be handed over in a structured format, and after that it is deleted (terms clause 13). Terms of service →
After cancellation the customer loses access. The account owner can have the account reactivated within 90 days, and after that the deletion of data begins.[Z25]
Move your history
Import from other systems
Self-service import of cases and messages from Zendesk and Gorgias as a read-only archive. Imported cases never start the AI and never trigger email. Macros, rules, labels and custom fields are not moved. Import history from Zendesk and Gorgias →
When Zendesk fits better
Zendesk is stronger than Nemma in several respects. If you need any of the below, Zendesk is the right choice, and you should not switch for our sake.
More channels in one platform
Zendesk brings together email, messaging and live chat, phone, social media, SMS and more in one platform.[Z2]
Nemma handles email only (via forwarding). There is no live chat, phone, SMS or WhatsApp.
Interface in many languages
Choice of data location
The region can be chosen between the USA, the EEA, the United Kingdom, Japan and Australia. The help centre says it is free on Suite Professional and higher, but not switched on automatically. The pricing page's table shows it as an add-on on Suite Professional and as not available on Support Team and Suite Team.[Z2, Z17]
Nemma has one EU location for all customers, with no choice.
Certifications
SOC 2 Type II, ISO 27001:2022, ISO 27017, ISO 27018, ISO 27701, ISO 42001 and FedRAMP LI-SaaS.[Z21]
Nemma has no certifications such as SOC 2 or ISO 27001.
Enterprise features
SSO with SAML and JWT, IP restriction, sandbox, approval flows, skills-based routing and roles.[Z2]
Nemma has two roles, Owner and Support agent, and two extra permissions a support agent can get: to refund and cancel, and to edit Skills. Team and permissions →
Ecosystem and API
Over 1,000 apps in the Marketplace and an open API.[Z2]
Nemma connects to Shopify and imports history from Zendesk and Gorgias. Web shop platforms other than Shopify are not supported.
Autonomous AI agents on several channels
AI agents can resolve requests on messaging, email and voice, and the pricing page mentions translating AI agents' replies into 80+ languages.[Z2, Z13]
Nemma's AI replies on email, and only by the rules you have set for each category. Manual, Draft and Auto-send →
Export of your data
An admin can export cases, users and organisations to JSON, CSV or XML. This requires Suite Growth or higher (or Support Professional or Enterprise), is switched off by default and has to be switched on via Zendesk support. All plans can use Zendesk's REST API.[Z27, Z28]
There is no self-service export of cases and messages. Under Insights you can download a CSV with the category figures, and under our terms (clause 13.2) you can within 30 days after termination ask to have your data handed over in a structured format. Terms of service →
Trial without a credit card
Setting up Shopify
Zendesk's Shopify app is installed in Shopify and connected in Admin Center.[Z6]
With Nemma you create a small app in your Shopify yourself and paste two keys. That is more steps than an ordinary installation. Connect Shopify →
Lower entry price for a pure helpdesk
Support Team costs from US$19 per agent per month on annual billing.[Z2]
Nemma's lowest plan is Startup at $29 per month excl. tax, with 100 AI replies included. AI replies are included in the price on all plans.
When Nemma may fit better
It does not suit everyone. If you recognise yourself in several of the points, Nemma is a good place to start.
- You run a Danish Shopify shop, and email is the channel most customers write on.
- You want to read and edit a draft before anything is sent, and decide yourself, category by category, when Nemma may reply entirely on its own.
- You want a fixed price in kroner where the AI replies are included, and no price per user.
- You want an interface and Academy in Danish or English, and terms written in Danish.
Where the sources disagree
Where the provider's own pages say different things, we show both statements and do not choose between them.
Price per automated resolution with prepaid volume
The American pricing page shows US$1.50, while the Danish path shows £1.30. Pay-as-you-go is US$2.00 in both places. We have not chosen between the figures.[Z1, Z2]
Currency on the Danish pricing page
The title of the Danish page says from £19 per month, while the plan table shows US$19. We report the table's US$.[Z2]
Billing model for AI
The pricing page bills AI per automated resolution. The help centre describes a newer model from 18 May 2026, in which resolutions are divided into three tiers and paid for from a pool of money, without stating prices. We show the pricing page's figures and have not chosen a model for you.[Z2, Z3, Z4]
How you can check us
All pages were read on 15 October 2026. Here is every source the page uses, with address and the page's own date, if it states one.
- Z1
- Z2Pricing page (Danish path)https://www.zendesk.com/dk/pricing/Read 15 October 2026. Prices in US$; prepaid price per resolution in £
- Z3Help centre: about automated resolution tiershttps://support.zendesk.com/hc/en-us/articles/9570369117338-About-automated-resolution-tiersRead 15 October 2026. Page updated 15 October 2026
- Z4Help centre: from automated resolutions to resolution allowanceshttps://support.zendesk.com/hc/en-us/articles/10479528943130-Upgrading-from-automated-resolutions-to-resolution-allowancesRead 15 October 2026. Page updated 3 September 2026
- Z5Help centre: using the Shopify integration in Support and Chathttps://support.zendesk.com/hc/en-us/articles/4408837984026-Using-the-Shopify-integration-in-Support-and-ChatRead 15 October 2026. Page updated 4 June 2026
- Z6Help centre: setting up the Shopify integrationhttps://support.zendesk.com/hc/en-us/articles/4408820093850-Setting-up-the-Shopify-integration-for-Support-and-ChatRead 15 October 2026. Page updated 13 October 2026
- Z7Help centre: cancelling and refunding a Shopify order with auto assisthttps://support.zendesk.com/hc/en-us/articles/7719560079642-Workflow-recipe-Canceling-and-refunding-a-Shopify-order-with-auto-assistRead 15 October 2026. Page updated 13 October 2026
- Z8Help centre: about actions for auto assist and action flowshttps://support.zendesk.com/hc/en-us/articles/9174548349978-About-actions-for-auto-assist-and-action-flowsRead 15 October 2026. Page updated 7 October 2026
- Z9Help centre: steps and actions in action flowshttps://support.zendesk.com/hc/en-us/articles/11313555027098-Action-flow-steps-and-actions-referenceRead 15 October 2026. Page updated 13 October 2026
- Z11Help centre: about Zendesk Copilothttps://support.zendesk.com/hc/en-us/articles/5524125586330-About-Zendesk-CopilotRead 15 October 2026. Page updated 18 August 2026
- Z12Help centre: AI-generated first reply in a tickethttps://support.zendesk.com/hc/en-us/articles/7041677653914-Using-AI-to-generate-a-first-reply-in-a-ticketRead 15 October 2026. Page updated 22 September 2026
- Z13Help centre: about AI agentshttps://support.zendesk.com/hc/en-us/articles/8966284087066-About-AI-agents-with-agentic-AIRead 15 October 2026. Page updated 30 September 2026
- Z15Help centre: languages supported by AI agentshttps://support.zendesk.com/hc/en-us/articles/8357749663130-Languages-supported-by-AI-agentsRead 15 October 2026. Page updated 1 July 2026
- Z16Help centre: language support by producthttps://support.zendesk.com/hc/en-us/articles/4408821324826-Zendesk-language-support-by-productRead 15 October 2026. Page updated 29 September 2026
- Z17Help centre: the Data Center Location add-onhttps://support.zendesk.com/hc/en-us/articles/4408838409754-About-the-Data-Center-Location-add-onRead 15 October 2026. Page updated 15 October 2026
- Z18Help centre: where data is hostedhttps://support.zendesk.com/hc/en-us/articles/4408825765530-Data-Hosting-Locations-for-Your-Zendesk-Service-DataRead 15 October 2026. Page updated 27 May 2026
- Z19Help centre: generative AI at Zendeskhttps://support.zendesk.com/hc/en-us/articles/6059285322522-Generative-AI-at-ZendeskRead 15 October 2026. Page updated 20 September 2026
- Z20Help centre: AI trust at Zendeskhttps://support.zendesk.com/hc/en-us/articles/9196781863578-AI-Trust-at-ZendeskRead 15 October 2026. Page updated 13 October 2026
- Z21Privacy and data protectionhttps://www.zendesk.com/company/privacy-and-data-protection/Read 15 October 2026. No date on the page
- Z22Customer Agreement (customer terms)https://www.zendesk.com/company/agreements-and-terms/zendesk-customer-agreement/Read 15 October 2026. Applies to new customers from 1 August 2025
- Z23Help centre: how to cancel your accounthttps://support.zendesk.com/hc/en-us/articles/4408883572250-How-do-I-cancel-my-accountRead 15 October 2026. Page updated 4 September 2026
- Z25Help centre: reactivating or retrieving data from a cancelled accounthttps://support.zendesk.com/hc/en-us/articles/6936362778522-Can-I-reactivate-or-retrieve-data-from-a-canceled-accountRead 15 October 2026. Page updated 29 September 2026
- Z27Help centre: exporting tickets, users and organisationshttps://support.zendesk.com/hc/en-us/articles/4408886165402-Exporting-ticket-user-or-organization-data-from-your-accountRead 15 October 2026. Page updated 21 July 2026
- Z28Help centre: exporting data and reports from all productshttps://support.zendesk.com/hc/en-us/articles/11005636989850-How-do-I-export-my-data-and-reports-from-all-Zendesk-productsRead 15 October 2026. Page updated 13 October 2026
- Z29Help centre: about the data importerhttps://support.zendesk.com/hc/en-us/articles/6280564143514-About-the-data-importerRead 15 October 2026. Page updated 27 August 2026
- Z30Developer documentation: Ticket Import APIhttps://developer.zendesk.com/api-reference/ticketing/tickets/ticket_import/Read 15 October 2026. No date on the page
- Z31
- Z32
- Z33AI Services Addendumhttps://www.zendesk.com/company/agreements-and-terms/ai-services-addendum/Read 15 October 2026
- Z34Help centre: cancelling products and accountshttps://support.zendesk.com/hc/en-us/articles/4408834902810-Canceling-products-and-accountsRead 15 October 2026. Page updated 6 October 2026
Zendesk is a trademark belonging to its owner, and Nemma has no affiliation with Zendesk. Prices and terms may have changed since we read them. If you spot a mistake, write to info@nemma.dk and we will correct it.
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