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Nemma and Zendesk, side by side

Here are the differences between Nemma and Zendesk as they stand on 15 October 2026. Everything about Zendesk is taken from official pages at Zendesk, and every piece of information has a source you can click.

Updated 15 October 2026

All sources were read on 15 October 2026. Prices and terms change, so always check the provider's own page before you decide. We have not added the prices together into one total. Zendesk charges per agent and per automated resolution, Nemma per sent AI reply, and those units are not the same. Calculate with your own number of agents and your own volume.

About Nemma's own terms

Nemma's terms of service and data processing agreement are drafts that a lawyer has not yet reviewed. What we write about our own terms here therefore applies according to the draft.

01

Price and billing

Prices are in US$, as Zendesk shows them. We have not converted them to kroner.

Pricing model

Nemma

A fixed price per month in US dollars, excl. tax, with a number of AI replies included. Extra AI replies cost a fixed unit price. There is no price per user and no separate AI add-on.

An AI reply only counts once it has been sent to the customer. Drafts you do not send, drafts you ask for again and rejected drafts cost nothing, and a conversation with several sent replies counts several times (terms clause 7.1). Terms of service →

Zendesk

Price per agent per month. On top of that you pay for AI per automated resolution: a request that an AI agent resolved without escalating to a human.[Z1, Z2]

Plans and prices

Nemma

Startup $29, Growth $119 and Pro $299 per month excl. tax, with 100, 500 and 1,500 AI replies included respectively. Extra AI replies cost $0.29, $0.22 and $0.18 respectively. See the prices →

Zendesk

Support Team US$19, Suite Team US$55 and Suite Professional US$115 per agent per month on annual billing. On monthly billing the price is US$25, US$69 and US$149.[Z1, Z2]

Prices are in US$ on both the American and the Danish pricing page. Zendesk states that they support USD, EUR, GBP and BRL. The Enterprise plan requires contacting sales.[Z1, Z2]

What AI costs extra

Nemma

Drafts and lookups in Shopify are included in all plans. AI replies beyond the plan's number cost a fixed unit price per reply. There is no separate AI add-on.

Zendesk

5 automated resolutions per agent per month are included on Support Team and Suite Team and 10 on Suite Professional. Beyond that a resolution costs US$1.50 with prepaid volume (American pricing page) or US$2.00 pay-as-you-go. The Danish path shows £1.30 instead of US$1.50.[Z1, Z2]

Copilot is an add-on at US$50 per agent per month (only the annual price is stated). Suggested first replies in a case require Copilot.[Z1, Z2, Z11, Z12]

02

AI replies and control

Drafts, a human approves

Nemma

Every category has three modes: Manual, Draft and Auto-send. All start on Draft: Nemma writes, a human reads, edits and sends. Auto-send can only be chosen once the category's skill has been filled in. Manual, Draft and Auto-send →

Zendesk

Suggested first replies propose the first reply in a case based on macros and help centre articles. The agent can send it unchanged, edit it or reject it. This applies to the first reply only.[Z11, Z12]

Auto assist proposes replies, instructions and actions following procedures written by an admin. The agent approves, and the system carries it out. Both require the Copilot add-on.[Z8, Z11]

AI that replies without a human

Nemma

Auto-send never sends when there are several questions in the same email, escalation, low confidence in the categorisation, an angry customer, a sender who could not be confirmed, an action that requires approval or an order a human has confirmed. Then the reply becomes a draft. One click pauses all automation.

Zendesk

AI agents resolve requests without a human on messaging and email (voice requires Zendesk voice). They are built from descriptions of procedures, can use actions and escalate to a human. They are included in all plans and billed per automated resolution.[Z2, Z13]

Telling the customer about AI

Nemma

Under every AI reply on email there is a short line in the customer's language saying the reply was prepared with the help of an AI assistant. It cannot be switched off (terms clause 6.7). Terms of service →

Zendesk

AI agents are identified to the end customer in Zendesk's messaging interface.[Z20]

03

Shopify

Looking up orders

Nemma

Order data is only handed over when the order's email is the same as the sender's. The rule is enforced in the code and not only in the instruction to the AI. If the customer writes from a different address, a human can confirm the order in that one case, but then the reply is never sent automatically. When the AI cannot find the order →

Zendesk

The sidebar in Support shows orders with date and value, payment status, delivery status and tracking numbers. The lookup matches the case requester on email or phone against the order's and the account's.[Z5]

Action flows have steps for searching for orders, customers and products.[Z9]

Actions on orders

Nemma

Nemma can propose cancelling an order or changing the delivery address (only if the order has not shipped, and an address change always requires an email match), propose a refund and swap an item for a cheaper one, where the price difference is refunded. On Draft an action is only carried out when a human sends. Order actions →

Zendesk

An agent can refund an order, in full or in part, and cancel an order that has not shipped, from the Support app's sidebar when an admin has switched it on.[Z5, Z6]

Auto assist can propose lookups, cancelling the whole order with a refund and refunding selected items. The agent approves the proposal, and the system carries it out. Action flows have steps for cancelling an order and creating a refund.[Z7, Z8, Z9]

Money and approval

Nemma

The AI never carries out a refund on its own initiative. Only the owner or a member with permission for money can refund or cancel, the amount is limited to the net amount paid, and a lock prevents double refunds. Team and permissions →

Zendesk

Zendesk's help centre recommends that actions that only read are pre-approved, and that actions that write, such as a refund, are approved by an agent.[Z8]

Setup

Nemma

You create a small app in your own Shopify yourself and paste two keys into Nemma. It takes 3-4 minutes according to our Academy. Nemma keeps the access renewed itself afterwards. Connect Shopify →

Zendesk

Zendesk's Shopify app is installed in Shopify and connected in Admin Center. Several shops can be connected. It is available on all Suite plans and on Support Team, Professional and Enterprise, and Support customers must also have Chat.[Z5, Z6]

04

Languages

Danish

Nemma

The interface, Academy and legal documents are available in Danish and English (the Danish legal documents are the binding ones). Nemma replies to the customer in the customer's own language: you read and reply in your own language, and Nemma translates between you and the customer.

Zendesk

Danish is among the languages an agent can choose in the interface, and the pricing page mentions Danish among 28 languages for the translated agent interface.[Z2, Z16]

Danish is listed among the languages that AI agents fully support.[Z15]

05

Data and AI processing

Where data is stored

Nemma

Storage (Supabase) and hosting (Vercel) are in the EU for all customers. Email (Resend) and AI (Anthropic) process in the USA on the basis of the EU's standard contractual clauses, so not everything is processed in the EU. Sub-processors →

Zendesk

Zendesk can host the account's data in the USA, the EEA, the United Kingdom, Japan or Australia, but choosing a region requires the Data Center Location add-on. EEA data is hosted in the AWS regions Ireland and Frankfurt.[Z17, Z18]

Without the add-on, Zendesk can move the account's data between regions without notice. Zendesk also states that data may be processed by group companies and subcontractors in other countries, and that Marketplace apps are outside Data Center Location.[Z17, Z18]

AI and training

Nemma

Under our terms (clause 10.5) and the data processing agreement, customer data is not used to train AI models. Anthropic, which provides the AI model, is set up without data retention for training purposes. Data processing agreement →

Zendesk

Zendesk uses third-party language models. The help centre states that they are not trained on Zendesk data.[Z19]

Zendesk's own models may be trained on customer data to the extent the customer instructs it. Customer data is never used to train third-party language models.[Z20]

The customer owns their data, including AI input and AI output, and the providers of the language models may not use it for anything other than delivering and securing the AI services.[Z33]

06

Trial, commitment and cancellation

Trial

Nemma

5-day trial with up to 50 AI replies. A card is required at signup, but you are not charged until the 5 days have passed.

Zendesk

14-day trial without a credit card. By default all features in Suite Professional are available, Copilot included.[Z2, Z32]

Commitment and cancellation

Nemma

Under our terms (clause 12.2) the agreement can be terminated by either party with 1 month's notice to the end of a subscription period. Subscriptions are invoiced monthly in advance, and prepaid fees are not refunded on termination (clause 12.4). Terms of service →

Zendesk

Subscriptions can be monthly, annual or multi-year. Monthly billing is more flexible and typically more expensive per month.[Z2]

Under the customer terms (for new customers from 1 August 2025) the subscription renews automatically unless at least 30 days' written notice is given. The plan and number of agents cannot be reduced during a subscription period, and fees cannot be cancelled or refunded.[Z22]

Only the account owner can cancel themselves, in Admin Center. The cancellation takes effect at the end of the current billing period.[Z23, Z34]

After cancellation

Nemma

When the agreement ends, your access is closed. Within 30 days you can ask for your data to be handed over in a structured format, and after that it is deleted (terms clause 13). Terms of service →

Zendesk

After cancellation the customer loses access. The account owner can have the account reactivated within 90 days, and after that the deletion of data begins.[Z25]

07

Move your history

Import from other systems

Nemma

Self-service import of cases and messages from Zendesk and Gorgias as a read-only archive. Imported cases never start the AI and never trigger email. Macros, rules, labels and custom fields are not moved. Import history from Zendesk and Gorgias →

Zendesk

Data importer in Admin Center imports users, organisations, custom objects and IT assets. Cases are imported through the Ticket Import API, which only admins can use. Triggers do not run on imported cases.[Z29, Z30]

Honestly

When Zendesk fits better

Zendesk is stronger than Nemma in several respects. If you need any of the below, Zendesk is the right choice, and you should not switch for our sake.

More channels in one platform

Zendesk

Zendesk brings together email, messaging and live chat, phone, social media, SMS and more in one platform.[Z2]

Nemma

Nemma handles email only (via forwarding). There is no live chat, phone, SMS or WhatsApp.

Interface in many languages

Zendesk

The interface can be shown in 28 languages, and the help centre can be translated into 40+ languages.[Z2, Z16]

Nemma

Nemma's interface is only available in Danish and English.

Choice of data location

Zendesk

The region can be chosen between the USA, the EEA, the United Kingdom, Japan and Australia. The help centre says it is free on Suite Professional and higher, but not switched on automatically. The pricing page's table shows it as an add-on on Suite Professional and as not available on Support Team and Suite Team.[Z2, Z17]

Nemma

Nemma has one EU location for all customers, with no choice.

Certifications

Zendesk

SOC 2 Type II, ISO 27001:2022, ISO 27017, ISO 27018, ISO 27701, ISO 42001 and FedRAMP LI-SaaS.[Z21]

Nemma

Nemma has no certifications such as SOC 2 or ISO 27001.

Enterprise features

Zendesk

SSO with SAML and JWT, IP restriction, sandbox, approval flows, skills-based routing and roles.[Z2]

Nemma

Nemma has two roles, Owner and Support agent, and two extra permissions a support agent can get: to refund and cancel, and to edit Skills. Team and permissions →

Ecosystem and API

Zendesk

Over 1,000 apps in the Marketplace and an open API.[Z2]

Nemma

Nemma connects to Shopify and imports history from Zendesk and Gorgias. Web shop platforms other than Shopify are not supported.

Autonomous AI agents on several channels

Zendesk

AI agents can resolve requests on messaging, email and voice, and the pricing page mentions translating AI agents' replies into 80+ languages.[Z2, Z13]

Nemma

Nemma's AI replies on email, and only by the rules you have set for each category. Manual, Draft and Auto-send →

Export of your data

Zendesk

An admin can export cases, users and organisations to JSON, CSV or XML. This requires Suite Growth or higher (or Support Professional or Enterprise), is switched off by default and has to be switched on via Zendesk support. All plans can use Zendesk's REST API.[Z27, Z28]

Nemma

There is no self-service export of cases and messages. Under Insights you can download a CSV with the category figures, and under our terms (clause 13.2) you can within 30 days after termination ask to have your data handed over in a structured format. Terms of service →

Trial without a credit card

Zendesk

14-day trial without a credit card.[Z2, Z32]

Nemma

Nemma's trial requires a card at signup, even though no money is taken until after 5 days.

Setting up Shopify

Zendesk

Zendesk's Shopify app is installed in Shopify and connected in Admin Center.[Z6]

Nemma

With Nemma you create a small app in your Shopify yourself and paste two keys. That is more steps than an ordinary installation. Connect Shopify →

Lower entry price for a pure helpdesk

Zendesk

Support Team costs from US$19 per agent per month on annual billing.[Z2]

Nemma

Nemma's lowest plan is Startup at $29 per month excl. tax, with 100 AI replies included. AI replies are included in the price on all plans.

For comparison

When Nemma may fit better

It does not suit everyone. If you recognise yourself in several of the points, Nemma is a good place to start.

  • You run a Danish Shopify shop, and email is the channel most customers write on.
  • You want to read and edit a draft before anything is sent, and decide yourself, category by category, when Nemma may reply entirely on its own.
  • You want a fixed price in kroner where the AI replies are included, and no price per user.
  • You want an interface and Academy in Danish or English, and terms written in Danish.

See how to move your history →

The sources

Where the sources disagree

Where the provider's own pages say different things, we show both statements and do not choose between them.

Price per automated resolution with prepaid volume

The American pricing page shows US$1.50, while the Danish path shows £1.30. Pay-as-you-go is US$2.00 in both places. We have not chosen between the figures.[Z1, Z2]

Currency on the Danish pricing page

The title of the Danish page says from £19 per month, while the plan table shows US$19. We report the table's US$.[Z2]

Billing model for AI

The pricing page bills AI per automated resolution. The help centre describes a newer model from 18 May 2026, in which resolutions are divided into three tiers and paid for from a pool of money, without stating prices. We show the pricing page's figures and have not chosen a model for you.[Z2, Z3, Z4]

The Suite Growth plan

The Zendesk app listing at Shopify shows a plan, Suite Growth, at US$89 per agent per month on annual billing. It is not on Zendesk's own pricing page, so it is not in our plan overview.[Z2, Z31]

Data Center Location

The help centre says the add-on is free on Suite Professional and higher, while the pricing page's table shows it as an add-on on Suite Professional and as not available on the two lowest plans.[Z2, Z17]

Sources

How you can check us

All pages were read on 15 October 2026. Here is every source the page uses, with address and the page's own date, if it states one.

  1. Z1
    Pricing page (US view)
    https://www.zendesk.com/pricing/
    Read 15 October 2026. Prices in US$
  2. Z2
    Pricing page (Danish path)
    https://www.zendesk.com/dk/pricing/
    Read 15 October 2026. Prices in US$; prepaid price per resolution in £
  3. Z3
    Help centre: about automated resolution tiers
    https://support.zendesk.com/hc/en-us/articles/9570369117338-About-automated-resolution-tiers
    Read 15 October 2026. Page updated 15 October 2026
  4. Z4
    Help centre: from automated resolutions to resolution allowances
    https://support.zendesk.com/hc/en-us/articles/10479528943130-Upgrading-from-automated-resolutions-to-resolution-allowances
    Read 15 October 2026. Page updated 3 September 2026
  5. Z5
    Help centre: using the Shopify integration in Support and Chat
    https://support.zendesk.com/hc/en-us/articles/4408837984026-Using-the-Shopify-integration-in-Support-and-Chat
    Read 15 October 2026. Page updated 4 June 2026
  6. Z6
    Help centre: setting up the Shopify integration
    https://support.zendesk.com/hc/en-us/articles/4408820093850-Setting-up-the-Shopify-integration-for-Support-and-Chat
    Read 15 October 2026. Page updated 13 October 2026
  7. Z7
    Help centre: cancelling and refunding a Shopify order with auto assist
    https://support.zendesk.com/hc/en-us/articles/7719560079642-Workflow-recipe-Canceling-and-refunding-a-Shopify-order-with-auto-assist
    Read 15 October 2026. Page updated 13 October 2026
  8. Z8
    Help centre: about actions for auto assist and action flows
    https://support.zendesk.com/hc/en-us/articles/9174548349978-About-actions-for-auto-assist-and-action-flows
    Read 15 October 2026. Page updated 7 October 2026
  9. Z9
    Help centre: steps and actions in action flows
    https://support.zendesk.com/hc/en-us/articles/11313555027098-Action-flow-steps-and-actions-reference
    Read 15 October 2026. Page updated 13 October 2026
  10. Z11
    Help centre: about Zendesk Copilot
    https://support.zendesk.com/hc/en-us/articles/5524125586330-About-Zendesk-Copilot
    Read 15 October 2026. Page updated 18 August 2026
  11. Z12
    Help centre: AI-generated first reply in a ticket
    https://support.zendesk.com/hc/en-us/articles/7041677653914-Using-AI-to-generate-a-first-reply-in-a-ticket
    Read 15 October 2026. Page updated 22 September 2026
  12. Z13
    Help centre: about AI agents
    https://support.zendesk.com/hc/en-us/articles/8966284087066-About-AI-agents-with-agentic-AI
    Read 15 October 2026. Page updated 30 September 2026
  13. Z15
    Help centre: languages supported by AI agents
    https://support.zendesk.com/hc/en-us/articles/8357749663130-Languages-supported-by-AI-agents
    Read 15 October 2026. Page updated 1 July 2026
  14. Z16
    Help centre: language support by product
    https://support.zendesk.com/hc/en-us/articles/4408821324826-Zendesk-language-support-by-product
    Read 15 October 2026. Page updated 29 September 2026
  15. Z17
    Help centre: the Data Center Location add-on
    https://support.zendesk.com/hc/en-us/articles/4408838409754-About-the-Data-Center-Location-add-on
    Read 15 October 2026. Page updated 15 October 2026
  16. Z18
    Help centre: where data is hosted
    https://support.zendesk.com/hc/en-us/articles/4408825765530-Data-Hosting-Locations-for-Your-Zendesk-Service-Data
    Read 15 October 2026. Page updated 27 May 2026
  17. Z19
    Help centre: generative AI at Zendesk
    https://support.zendesk.com/hc/en-us/articles/6059285322522-Generative-AI-at-Zendesk
    Read 15 October 2026. Page updated 20 September 2026
  18. Z20
    Help centre: AI trust at Zendesk
    https://support.zendesk.com/hc/en-us/articles/9196781863578-AI-Trust-at-Zendesk
    Read 15 October 2026. Page updated 13 October 2026
  19. Z21
    Privacy and data protection
    https://www.zendesk.com/company/privacy-and-data-protection/
    Read 15 October 2026. No date on the page
  20. Z22
    Customer Agreement (customer terms)
    https://www.zendesk.com/company/agreements-and-terms/zendesk-customer-agreement/
    Read 15 October 2026. Applies to new customers from 1 August 2025
  21. Z23
    Help centre: how to cancel your account
    https://support.zendesk.com/hc/en-us/articles/4408883572250-How-do-I-cancel-my-account
    Read 15 October 2026. Page updated 4 September 2026
  22. Z25
    Help centre: reactivating or retrieving data from a cancelled account
    https://support.zendesk.com/hc/en-us/articles/6936362778522-Can-I-reactivate-or-retrieve-data-from-a-canceled-account
    Read 15 October 2026. Page updated 29 September 2026
  23. Z27
    Help centre: exporting tickets, users and organisations
    https://support.zendesk.com/hc/en-us/articles/4408886165402-Exporting-ticket-user-or-organization-data-from-your-account
    Read 15 October 2026. Page updated 21 July 2026
  24. Z28
    Help centre: exporting data and reports from all products
    https://support.zendesk.com/hc/en-us/articles/11005636989850-How-do-I-export-my-data-and-reports-from-all-Zendesk-products
    Read 15 October 2026. Page updated 13 October 2026
  25. Z29
    Help centre: about the data importer
    https://support.zendesk.com/hc/en-us/articles/6280564143514-About-the-data-importer
    Read 15 October 2026. Page updated 27 August 2026
  26. Z30
    Developer documentation: Ticket Import API
    https://developer.zendesk.com/api-reference/ticketing/tickets/ticket_import/
    Read 15 October 2026. No date on the page
  27. Z31
    Zendesk app listing at Shopify
    https://apps.shopify.com/zendesk
    Read 15 October 2026
  28. Z32
    Trial signup
    https://www.zendesk.com/register/
    Read 15 October 2026
  29. Z34
    Help centre: cancelling products and accounts
    https://support.zendesk.com/hc/en-us/articles/4408834902810-Canceling-products-and-accounts
    Read 15 October 2026. Page updated 6 October 2026

Zendesk is a trademark belonging to its owner, and Nemma has no affiliation with Zendesk. Prices and terms may have changed since we read them. If you spot a mistake, write to info@nemma.dk and we will correct it.

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